“Throughout my professional career, I encountered an alarmingly high rate of small and medium sized businesses operating on ‘Frankenstein’ systems. A friend or family member often assists in these business operations in a push towards digital recordkeeping, recognizing the importance of growing beyond pen and paper. With the best of intentions, they mash together a cacophony of platforms and spreadsheets, often with no real connections, integrations, or automations in sight.

This leads to doubling and tripling manual entries, with crucial information falling between the cracks, and an overwhelming level of task management that results in employee burnout and ultimately a lack in customer satisfaction.

Over the course of a few years, I saw my wife (an Operations Director) put her heart and soul into implementing multiple software solutions for her employer. With each attempt, she was quickly disenchanted with outdated and excessively complex field service management systems. Time and money were wasted on training and seminars, only to find that it was not the solution they had hoped for.

Being an entrepreneur myself, I understand the gravity of these scenarios. Founders, owners and operators take on immense risk and responsibility, and deserve a sizable fortune when it’s time to retire. It’s simple: the more effectively a business operates, the higher its market value.


This got me wondering: Why must Clients learn how to use software at all? Why can’t they simply express commands in their native language, instead of clicking and navigating through screens? These are working class, everyday people, not Silicon Valley computer scientists.

Thus, Cleri was born. 

Once the decision was made, I assembled an extremely talented team and we got to work. After 1.5 years, including thousands of collective hours spent on analysis and development, I am confident that our first version is exceptional, and will provide more value than anything else on the market. 

I am personally dedicated to this endeavor for the long haul; each month we will continuously improve upon Cleri’s features, doing whatever it takes to increase the value of our cherished Clients’ businesses.

Today, countless resources are available to make our lives easier. We are living in the future; let’s use technology to its fullest.”

-Brandon Parham
Founder, CEO Cleri